Give Teo
the options.
He chooses.
Hold to ask TeoYour own choice. Say it out loud.Private beta. Leave your email and we’ll let you know when early access opens.
Both are good.
That’s the problem.
“Navy or grey? It’s a daytime wedding.”
Still thinking?
Teo isn’t.
He doesn’t suggest.
He picks.
Grey.
“It’s a daytime wedding.”
Say it. He calls it.
Listening
“Italian across town, or the Thai place downstairs? I’m exhausted and I don’t want to go far.”
Thai.
“It’s downstairs, and you said you’re exhausted.”
Not a coin flip.
One answer.
A lot of thinking behind it.
- UNDERSTANDTwo options, and how you’re doing tonight.
- CONSIDERWhat you asked for, and what you’ve told him before.
- DECIDEOne option, and one reason you can check.
AND BACK TOThai.
He works with what you give him: your words, your photos, and what you’ve told him you like. Nothing else.
It’s not just you.
Getting stuck between good options is well studied.
When two options are similarly attractive and you’re unsure what you prefer, putting the choice off gets more likely.
Dhar, R. (1997). Consumer preference for a no-choice option. Journal of Consumer Research, 24(2).
More options aren’t automatically the problem. Choice overload shows up under some conditions, not all.
Scheibehenne, Greifeneder & Todd (2010), J. Consumer Research · Chernev, Böckenholt & Goodman (2015), J. Consumer Psychology. Both meta-analyses.
Avoiding a decision isn’t only about effort. Expected regret and feeling responsible play a part.
Anderson, C. J. (2003). The psychology of doing nothing. Psychological Bulletin, 129(1).
People are more willing to hand a choice to someone else when it feels hard or regrettable.
Steffel, M. & Williams, E. F. (2018). Delegating decisions. Journal of Consumer Research, 44(5).
These studies describe why people get stuck. They don’t show that Teo’s pick is the objectively best one.
He gets to know your taste.
He remembers what you tell him. Not what he told you.
IN MARCH
TONIGHT
Small jazz bar.
“You told me you like it quieter.”
Take Teo
with you.
Say it.
Show it.
Type it.
- Say it.
- Hold to talk and describe the options out loud.
- Show it.
- Take a photo of what you’re choosing between.
- Type it.
- Write the options down when you’d rather not talk.
However they reach him, Teo makes the call.
Take Teo with you.
Get notified at launchSay it. Show it. Type it.
Hold to talk, take a photo of the options, or type them out. However they reach him, Teo makes the call.
Give it to Teo.
Give it
to Teo.
Private beta. Leave your email and we’ll let you know when early access opens.
